With eCommerce growing rapidly year on year, online retailers need to have the right technology to support this strategy. But with so many online platforms now available, how can you know which eCommerce Development Company in Dubai is right for you?
Ecommerce has been growing speedily in popularity for the last 10 years. Across the board, online sales jumped up nearly 15% last year. If you are starting your business and selling products or services, an eCommerce site is critical in order to capitalize on this explosive online sales growth.
While you could hire a web developer to get your business started, those costs can restrain your ability to grow rapidly. Choosing an already developed e-commerce platform saves your time as well as money.
With numerous e-commerce platforms available that give similar offer functionalities, selecting the best one for your business can be a difficult decision to make. So we are here to share some important factors, considering which will make it easy for you to choose the right and most suitable platform for your eCommerce business.
1. Pricing and payment
The first thing you should consider while consider when searching for an eCommerce platform is the price. Whether you’re a small business just getting started or an already established and mortar business moving online, you need to know what you will be paying
Almost all platforms have a monthly fee. Depending on the type of the platforms you get the cost may differ. You should also examine the processing fees that will be associated with the platforms. Don’t give up on the things you will need for a cheaper price. Try to check the pros and cons to get the best for your budget.
You should also consider how your customers are paying. Some online platforms don’t offer the ability to pay. This could be the end-up of huge inconvenience for your customers, a frustration which leads to abundant shopping. Don’t take this risk, decide which types of payment you will accept first, and remember this when you are looking for different software.
Another thing you should consider when you are looking at eCommerce platforms is their integrations and plugins. Most of the platforms have plenty of tools for you to run your business. Your business needs will be resolved when deciding on the plugins that will work best for you. When you are looking at different platforms, think about what kind of tools you will need or already use for your business. Here are some of the types of plugins that you should look for
● Accounting plugins help in sales, revenues, taxes, and profits.
● A platform that helps your customers for using your products
● Email marketing tools help you in keeping contact with your customers
● Apps to help ship your product.
3. SEO friendliness
Online businesses are not exempt from working on their SEO (search engine optimization). In fact, it can be very beneficial to have your store rank high in search results. You want your customers to find you when they are searching for your product. Some of the important factors when searching for an SEO friendly platforms:
● The ability to use your own name
● The ability to add a blog to your website
● The ability for your customers to give feedback
Having these features in your online platform will give you a direct impact on your site’s SEO ranking.
Did you know that nearly 60% of searches are done from mobile devices? Those searches continue to purchase from a mobile device. This means it’s important to search for a platform that allows customers to easily access your website as well as make a purchase on their phones.
No one wants to enter their information on a faulty website that is why security is becoming one of the biggest concerns among customers. Today most software will have robust security as standard, always check to ensure your platform supports SSL/HTTPS for a secure and safe checkout for customers. Also, ensure that any platform you choose is PCI (payment card industry) compliant.
6. Customer services
A key of any business is its customer service. As the experience of traditional business is based in a physical store, they typically have more control over how smoothly your business runs.
Having someone to call at any time to help you get things up and running again is a big factor when you are looking at eCommerce platforms. Look at each platform’s customer service.
All business owners hope their business will grow high in the future, but you may not know to what level. Nevertheless, it’s important to look for a platform that will scale along with your business.
You don’t need to pay for features and storage that you are not using when you start at first. You also want to keep up with higher demands as your business is taking off. Select a platform that you can extend to your business size and that won’t charge you extra fees for doing so.
8. Support multiple selling channels
eCommerce platform can increase its revenue. You should select a platform that allows you to sell products and services across various selling channels like FaceBook, Instagram, and others. By authorizing centralized management of your inventory data, these online platforms help you to create diversified selling options in online platforms and earn more revenue from them.
9. Technical support –
Undesired situations like server downtimes, server crashes, and software may occur at any time, which can inhibit customers from accessing your site and making purchases. Not only these will affect your loss of revenue, but also they affect your brand image. To get rid of such situations fast and make your website function smoothly again, you require prompt technical support from your eCommerce platforms. For this reason, you should go with the platform which provides support at exactly that time when you require it.
Starting a new business is challenging, but moving away from the traditional store to an online version can be a little challenging, especially with so many options for you to start with. That is why choosing an eCommerce platform is so difficult for many business owners. Checking out what your store will need as you grow and keep up with trends is a challenge, but it is well worth it in the end to create processes that work and will scale your business. Knowing what to look for at time makes choosing a platform an easier process and helps you find success in your business.